Pimcore • Full Stack Web Developer - Giorgio Ferroli
Giorgio Ferroli
IT|DE|EN

Pimcore

A single system to manage your company's products, content, and digital assets.

I design and implement custom Pimcore solutions: from data structure to integration with existing systems.

Discover how Pimcore works Let's evaluate your project together
Pimcore

The recommended starting platform
for your project

Many base features already available, powerful and intuitive to use, combined with a high degree of customization.

One single platform

CMS, PIM, DAM, and eCommerce
natively integrated

Pimcore is a platform that helps companies collect, organize, and centrally manage data, content, and digital assets, enabling a more structured and efficient way of working.

  • PIM (Product Information Management): the section for managing product data, services, price lists, registries, website requests, appointments, events, documents, internal workflows, or more generally all the structured information a company uses every day. The goal is to have structured, reliable, up-to-date, and easily accessible data, avoiding fragmentation across Excel sheets, emails, and separate systems.

  • DAM (Digital Asset Management): allows storing and organizing images, videos, technical files, brochures, and other digital materials, making them easy to find, use, and share.

  • CMS (Content Management System): allows managing websites and page content simply and quickly. Content can be entered and updated directly in an interface that already shows a very accurate preview of the final result, so those working on the pages always have a clear idea of how the content will look once published. It is also possible to integrate structured data from the PIM and files from the DAM, maintaining consistency, currency, and control over everything published.

  • eCommerce: all the basic functions of an online shop, integrable with third-party services and extendable for any need, following your sales process. Shopping cart, quantity management, product variants, discounts, and customer registries are the starting points for your custom shop.

Personalized Software

Data modelled
to your reality

Every Pimcore project starts from understanding your business, to translate it into a tailor-made data structure. Product sheets, fields, relationships between objects: everything is modelled around the way you work.

This flexibility is directly reflected in the data entry interface: those who input data find clear, organized forms that are consistent with your way of working.

Structured data can take advantage of variant creation, such as sizes, colors, configurations. Variants inherit values from the main record and only the fields that actually change are overwritten. This makes data entry faster and management simpler.

Integration flexibility

Headless CMS
one central repository, many uses

Pimcore can be used as a headless CMS: a container for data and business logic that does not handle presentation directly, but makes information available to any system that needs it.
This means the same data can feed web interfaces, mobile apps, marketplaces, ERPs, analytics tools, Internet of Things devices, multimedia kiosks, or more generally any external system.
The flow also works in the opposite direction: data can be imported from external systems and centralized in Pimcore, which then becomes the single point of reference, holding data ready to be used or redistributed.

A backend that's already complete

The features that matter
available right away

Pimcore comes already equipped with a set of tools designed to cover the most common needs in content and data management.
This means less time spent building infrastructure and more time dedicated to what truly matters: organizing your content in the most useful way for your business.

  • Multisite: you can manage multiple websites without multiplying installations or control panels. Each site will have its own content, its own rules and logic, all editable from a single backend. This simplifies management, especially when sites share content.

  • Multilanguage: every piece of content can be managed and published in multiple languages, with field-by-field translations and the ability to compare the original and translated versions side by side.

  • Versioning: every change is saved as a new version. You can view the history of an object or page, compare different versions by author, date, and modified fields, and if needed restore a previous state.

  • Tagging and properties: content can be enriched with tags and custom properties. Tags are used to group and filter content, useful when working with large amounts of data. Properties allow adding information without modifying the main structure.

  • Relationship and dependency visualization: you can clearly see which other objects use a given element. If an image is used on ten pages, or a product is referenced in multiple categories, this information is visible directly from the object's record. Before modifying or deleting something, you can therefore assess the real impact on the entire system.

  • Redirect management: redirects can be managed directly from the backend, without touching the server or relying on external tools.

  • Trash bin: deleted content is not immediately and permanently removed, but goes to the trash. From there it can be restored if the deletion was a mistake.

  • Users and roles: you can create users and roles with differentiated permissions, defining who is authorized to read, edit, or delete different types of content, increasing control and data security.

  • Workflow: you can define custom workflows to manage the content lifecycle, from entry through to publication. Each item can have specific states: "in progress", "awaiting approval", "ready for publication". When content moves from one state to another, automatic notifications can be sent to users, without the need to manually communicate every update.

  • Table data management: data can be displayed in tabular format, filtered, sorted, and searched quickly. When working with large volumes of objects, this view provides an immediate overview without opening each item individually, and allows editing fields across multiple objects in a single operation, eliminating repetitive manual work. Data can be exported in CSV format, useful for sharing with those who don't have backend access or for processing in an external spreadsheet.

Choose the right edition

Free to start
scalable as you grow

Pimcore is available in three editions. The Community Edition is completely free and open source, with no recurring licences, suitable for companies with up to €5 million in revenue. For those with more structured needs, there are the Professional and Enterprise editions, with guaranteed commercial support, long-term updates, and advanced modules.

You can start with the free version today and move to a higher edition only when your needs truly require it.

In any case, Pimcore is not a SaaS. The platform is installed and configured on your own infrastructure — either an internal company server or an external data centre: your data stays where you decide, with no dependency on third-party services for system availability.

  • Community Edition: open source and free (up to €5M revenue)

  • Professional: for growing teams with advanced needs

  • Enterprise: guaranteed SLAs, three-year LTS, dedicated support

Request more information

When Pimcore
is the right choice

Here are some cases where using Pimcore makes a real difference:

You are starting a digital transformation journey and need a solid foundation to build on.

Pimcore offers a single platform in which to structure data, content, and digital assets in a centralized and consistent way. This means having one single point of reference for all company information, where you can also collect and unify data coming from different systems already in use within the organization.
Data is modelled from the outset according to your business logic, without having to adapt to the constraints imposed by rigid software.
This allows you to build a flexible digital ecosystem, ready to grow alongside your company and to support future integrations, new channels, and new operational needs.

The management system you use no longer meets your needs, or you want the system to follow your business logic.

The system you currently use may not be structured enough, or may not display data clearly, making it difficult to work in an organized way.

Every company has its own rules, processes, and ways of managing products, appointments, customers, or content — often alongside the need to integrate external systems and define automations that simplify daily work. With Pimcore you model the data structure around your real needs, without adapting to the limitations of an off-the-shelf solution.

Pimcore allows you to build a custom structure that truly reflects how you work, organizing information clearly and making it easier to use, share, and evolve over time.

You are building a medium-to-large-complexity portal or application

The system you currently use may not be structured enough, or may not display data clearly, making it difficult to work in an organized way. Every company has its own rules, processes, and ways of managing products, appointments, customers, or content — often alongside the need to integrate external systems and define automations that simplify daily work.

With Pimcore you model the data structure around your real needs, without adapting to the limitations of an off-the-shelf solution. P

imcore allows you to build a custom structure that truly reflects how you work, organizing information clearly and making it easier to use, share, and evolve over time.

Your data is spread across multiple systems and you want to centralize it in a single point of control

Company information often comes from multiple sources: integrations with external systems, imported files, third-party services, or internal applications.

With Pimcore you can collect all this data in a single central system, organize it consistently, and have a complete and reliable overview. From there you can use it for operational activities, redistribute it to other systems, or display it on your website without having to duplicate it every time.

You have a shop with specific needs, beyond standard e-commerce

Whether it's selling products, managing appointments, or booking events and services, your project may require specific logic. In these cases, standard solutions often become limiting and require constant workarounds to cover even part of your real needs.

Pimcore offers the right degree of flexibility and customization to build a system that adapts to your needs. The solution is designed and developed to reflect your business logic.

You are working on a project that integrates or leverages artificial intelligence on your data

AI works well when the underlying data is clean, consistent, and well-structured. But data often comes from different sources: a management system, an e-commerce platform, a CRM, external feeds, manually imported files. Keeping them separate means working with fragmented information that is difficult to use reliably. Pimcore allows you to collect and centralize data from different systems, normalize it into a common structure, and keep it up to date over time. The result is a single access point to consistent data, ready to be used. From there it is possible to feed machine learning models, build automation pipelines, develop recommendation or personalization systems, or simply have a solid data foundation on which to run ready-made AI tools. Whether the project starts from scratch or builds on existing tools, having data well organized in a structured system is the first step toward achieving concrete results.

I have implemented Pimcore for numerous companies across different sectors.
I can help you understand whether Pimcore is the right choice for you, and adapt it to your reality.

About me Contact me
Contact

Let's talk about your
your project

Interested in learning more or exploring a collaboration? Send me your questions, or briefly describe your needs.